BRAND AND DIGITAL MARKETING SPECIALIST (pharmacy)
Hlavní pracovní poměr
SOU bez maturity
Informace o pozici
We are looking for an experienced and result-driven BRAND AND DIGITAL MARKETING SPECIALIST to join our team!
As Brand and Digital Marketing Manager you will be responsible for developing of existing activities with regard to the dynamic development of the market. You will collaborate on product innovation in the new changing environment of off-line and on-line pharmacies business.
You will choose the right digital tactics, channels and supporting tools to meet what market expect from us.
What else will you be doing?
- Co-creation of comprehensive marketing plans for entrusted brands and their implementation.
- Coordination of projects according to the approved marketing plan in cooperation with the internal MKT department and external suppliers
- Monitoring the activities of competitors, market analysis, identification of market opportunities
- proposals and control of actual marketing expenses with regular reporting to superiors
- cooperation at FCST with Sales Manager
- coordination of the necessary advertising and marketing materials for the local market with the marketing department
- Management of social networks Facebook, Instagram, communication with influencers
- Preparation and creation of marketing materials for representatives
- Setting up Google AdWords campaigns
- Cooperation with media agencies
- University education (economic, marketing or pharmaceutical focus an advantage)
- Knowledge of English - verbally and in writing - necessary !!!
- Previous marketing experience 3 years in Pharmacy or FMCG advantage
- Experience with the preparation of ATL and BTL campaigns and various communication materials
- Good knowledge of Excel, PowerPoint, Adobe InDesign
- Ability of complex thinking and problem solving
- Good organizational skills and a sense of structure and order
- Positive thinking, independence, flexibility, creativity, analytical skills, time management
- Excellent communication and presentation skills